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PPC – pay per click

Pay Per Click is an instant way of getting hits to your website. You pay a company (generally Google) an agreed amount for each time your advertisement is “clicked”, and not for the amount of time your ad is displayed.

Working closely with you, we will help you decide on the most relevant keywords, keyword phrases, keyword groups, or categories in which you want your advertisements to appear.

PPC effectively works as a ‘highest bid’ situation; whoever offers the most money for a relevant advertisement will generally be listed first. This means that in some popular areas (for example loans, holidays and laptops) PPC can get expensive, however often this is justifiable as it is a cost that is factored into the cost per sale of the product or service. It is also an excellent way to get instant hits and sales whilst you wait for the organic listings to take hold, allowing your site to arrive at the top of Google naturally.

Benefits of pay per click

When you set up a PPC campaign, you control the traffic. While a new website takes time to rank well in search engines, with PPC you can create almost instant traffic, and you can turn it on and off.

Unlike organic search engine listings, with PPC you control the information displayed and where the visitor is directed to on your website.

A final benefit of PPC is the opportunity for geographic control and international exposure; organic search listings vary in different geographical regions, with PPC you dictate where you are seen.